E-commerce Fashion Brand

A Gulf-based online fashion brand targeting Saudi women faced major performance issues:

High bounce rate on product pages (above 70%)

Cart abandonment over 60%

Product return rate reached 28%, especially on abayas and shoes

Low ROAS despite running Meta and TikTok ads

No dynamic product recommendations, nor customer segmentation

Struggled with scaling influencer collaborations effectively

AI-Driven Personalization Across Funnel:
Integrated an AI recommendation engine on homepage and PDPs (Product Detail Pages) based on user behavior, location, and preference data. Used AI-powered size assistant to reduce incorrect sizing returns (especially for abayas and shoes).
Smart Retargeting & Dynamic Ads:
Created AI-segmented audiences: New vs. Returning, Fashion Type Preferences, High-Intent Shoppers. Ran dynamic TikTok & Meta carousel ads using top-selling items per segment with auto-translated captions (Arabic/Khaleeji dialect).
AI-Powered Chatbot & Cart Recovery:
Launched a WhatsApp AI assistant to:
Answer size/return queries Send reminder + discount for abandoned carts Recommend similar items or bundle offers
Influencer ROI Optimization:
Built a creator scoring AI model to predict ROI based on past content performance, audience authenticity, and regional influence. Shifted focus to micro-influencers with higher engagement in KSA & UAE.
Localization + UGC Content Creation:
Deployed AI-generated Arabic content for product descriptions and social captions tailored to Gulf fashion tone. Encouraged post-purchase reviews via auto-email flow with reward incentives.