Medical Center

A well-known medical center in Riyadh was facing stagnant online growth and weak lead conversion despite heavy offline presence. Key issues:

Low awareness and engagement on digital channels (Instagram, X, Snapchat)

Weak appointment bookings through the website

Delayed response to WhatsApp & DMs leading to lost leads

Difficulty tracking performance of campaigns across departments

No use of data-driven insights for service promotions

Reliance on manual marketing efforts with no automation or AI integration

360° Digital Overhaul:
Redesigned their online branding with modern visuals tailored to Gulf audience preferences. Created department-specific content (Dental, Lab, Dermatology) in Saudi dialect to boost relevance.
AI-Powered CRM & Booking Automation: Integrated an AI agent across the website and WhatsApp to handle: Service inquiries, Auto-scheduling appointments based on availability, Sending reminders & feedback collection, Linked the AI bot to Google Sheets CRM for real-time lead tracking.
Paid Campaigns with AI Optimization:
Created department-specific Meta and Google Ads campaigns using AI-powered audience prediction tools.Used local keyword targeting with smart budget distribution.
Data Dashboards & Predictive Analytics: Built custom dashboards using AI to track:
Ad performance by department Conversion rates per channel Most requested services by season or trend, Enabled predictive promotions based on usage patterns.
SEO & Local Presence Optimization:
Improved website SEO with medical keywords and local Arabic content., Enhanced Google Maps and Apple Maps profiles with reviews, photos, and booking links.