Influencer Marketing for Beauty Brand (B2C – GCC Focus)
A newly launched beauty & skincare brand targeting the GCC market faced:
Problems
Low awareness despite high product quality
Previous influencer campaigns were poorly targeted with low ROI
Collaborations were based on follower count, not actual engagement or audience match
No clear system for measuring real conversions from influencer posts
High influencer costs with unclear performance metrics
No micro-influencer strategy for localized appeal (e.g. Saudi, Emirati, Kuwaiti audiences)
Solutions
AI-Powered Influencer Discovery:
Used an AI-driven platform to scan 15,000+ influencers in the Gulf, filtering by:
Audience location (e.g. Riyadh, Jeddah, Dubai) Engagement rate vs follower count Audience authenticity & interests Niche alignment with skincare, beauty, and luxurySmart Segmentation & Strategy:
Divided campaign into 3 tiers:
Micro-influencers (10K–50K followers) for trust & local reach Mid-tier (50K–300K) for storytelling & brand education Macro (300K+) for awareness spikes Tailored briefs using AI copy assistants to adapt content tone for each influencer stylePerformance-Based Contracting:
Implemented smart affiliate tracking & promo codes per influencerCreated a real-time AI dashboard to monitor:
Impressions, Engagement, Link clicks, Sales conversion per influencerAI Agent Monitoring & Optimization:
Launched an AI agent to auto-detect underperforming posts within 12 hours, Suggested reshoots, caption changes, or boosted content in real-timeUGC Collection & Amplification:
Collected high-performing content as User Generated Content (UGC) and reused it in Meta & TikTok Ads with AI-tested hooks and intros
Results
Reached 3.2M GCC-based women in 2 weeks
320% increase in product sales during the campaign
48% of traffic from micro-influencers had 2x conversion rate vs macro
Cost per acquisition dropped by 61% compared to previous campaign
+18,000 new Instagram followers gained organically
Brand hashtag used in over 2,400 user posts within 30 days
AI feedback loop helped improve creative direction in real-time
