Website Development for a Professional Services Firm (B2B – Saudi Market)
A mid-sized law and consulting firm in Riyadh faced:
Problems
Outdated website that wasn’t mobile responsive
Slow page speed and poor user navigation
No clear lead generation path (no CTAs, forms, or WhatsApp integration)
Weak SEO structure (missing metadata, headings, broken links)
Bounce rate over 78%, very low session time
No analytics in place to monitor performance or user behavior
Solutions
AI-Powered UX/UI Redesign:
Used AI-based heatmap analysis to study old user behavior, Redesigned the site layout using Elementor + custom-coded elements, Created multilingual support (Arabic & English) based on user region detectionSpeed & Security Optimization:
Optimized page load using AI tools for image compression and script deferment, Integrated Cloudflare and SSL security to protect data and boost trust signalsConversion-Driven Structure:
Designed conversion funnels using AI-generated CTAs per page type, Added chatbot AI agent to handle instant inquiries and schedule consultations, WhatsApp API and Calendly integration for direct lead captureSEO & Content Overhaul:
Conducted a full AI-powered SEO audit and implemented:
Keyword clustering, Internal linking strategy, Structured data (Schema), AI-written meta titles & descriptions with a legal-industry focusOngoing AI Monitoring:
Installed AI Agent for performance monitoring:
Alerts for downtime, Weekly reports on behavior trends, AI suggestions for content updates based on user activity
Results
Bounce rate dropped from 78% to 31%
Organic traffic increased by +220% in 90 days
Avg. session duration jumped from 32s to 3m 12s
4x increase in weekly lead form submissions
97/100 performance score on Google Page Speed
Site now adapts content blocks based on AI analysis of visitor type (corporate vs individual clients)