Online Perfume Brand Expansion
Problems
A Saudi perfume brand was struggling to scale their e-commerce sales despite having physical stores. Their challenges included:
Weak presence on digital platforms (Instagram, TikTok, Snapchat)
Poor content engagement and inconsistent branding
Low ROAS (Return on Ad Spend) from Meta campaigns
Manual response to customer inquiries causing delays and missed sales
No AI integration or automation in customer service or data tracking
Solutions
Brand Identity Rebuild:
Developed a unified brand voice and visual identity optimized for Gulf audiences. Localized content in Saudi dialect with premium-style creatives.AI-Powered Content Strategy:
Used AI tools to analyze audience behavior and trends for Instagram Reels and TikTok virality.Automated content scheduling and A/B tested hooks using AI.AI Agent Integration (Chatbot + WhatsApp):
Deployed a multilingual AI chatbot across website & WhatsApp for 24/7 customer interaction (product inquiries, order tracking, personalized recommendations).Reduced human dependency by 65% and increased response time by 300%.Paid Campaigns Optimization:
Managed cross-platform ads (Meta, TikTok, Google, Snapchat) with AI-backed audience segmentation and auto-bidding. Added Apple Search Ads for branded keyword visibility on iOS.Website & Funnel Optimization:
Rebuilt Shopify store with a fast mobile-first UI using Elementor and AI heatmaps. Added smart pop-ups triggered by user intent and behavior.
Results
115% increase in online sales within 6 months
40% faster purchase journey due to AI-based recommendations
ROAS improved from 1.8x to 6.5x
24/7 AI Agent resolved 78% of customer inquiries with low effort human input
TikTok reach increased by 460% via trend-driven AI content targeting
