B2B SaaS Tech Startup: Launching and Scaling Across the Gulf
A new B2B SaaS platform providing HR & Payroll automation was struggling to generate qualified leads and close deals in the Gulf region. The problems:
Problems
Complex service offering made ads underperform
Low trust in a new tech platform without demos
Website lacked localized messaging for Gulf markets
No proper lead scoring or follow-up system
Sales team overwhelmed with unqualified leads
Solutions
Strategic Positioning & Gulf Localization:
Rebranded their message to fit regional pain points (end-of-service calculations, Saudi labor laws). Created landing pages in Arabic with AI-generated localized FAQs.AI Agent for Demos & Qualification:
Deployed an AI agent on the website and WhatsApp to:
Pre-qualify leads, Answer technical questions in Arabic & English, Auto-book demo slots synced with sales calendarLead Scoring & Email Automation:
Set up a lead scoring system integrated with HubSpot. Triggered nurturing emails based on AI-assessed behavior (whitepaper downloads, video views, pricing page visits).LinkedIn Ads & Personal Branding:
Ran lead gen campaigns targeting HR managers & CFOs in KSA, UAE, and Kuwait. Built the founder’s LinkedIn presence with AI-written thought leadership posts.AI-Powered Analytics & Revenue Forecasting:
Built dashboards showing cost per qualified lead, forecasted MRR, and top-performing geographies.
Results
520% increase in qualified inbound demo requests
Sales time saved: 70% of leads pre-filtered by AI agent2x increase in conversion rate from Gulf audiences
Closed 17 new corporate clients within 3 months
Marketing team used AI insights to real locate budget and reduce CAC by 34%
