B2C SaaS Mobile App

A Saudi startup launched a mobile app for daily productivity (reminders, journaling, wellness tips) but faced several critical challenges:

Low installs despite influencer marketing efforts

Poor user retention after first week

No personalized onboarding or communication

Marketing team lacked data to improve funnel performance

Limited content and automation capabilities for retargeting

AI-Enhanced App Funnel:
Implemented an AI onboarding assistant to guide new users through the app with personalized flows. Created dynamic push notifications using AI behavior prediction (when and what to send).
Performance Campaigns (TikTok + Apple Search Ads):
Built creatives around actual user journeys and common Gulf lifestyle pain points.Used AI-generated copywriting to A/B test ad angles (Arabic and English).Leveraged Apple Search Ads to capture high-intent users with localized keywords.
Retention & Feedback Automation:
Added an AI-powered feedback system inside the app after day 3, day 7, and day 14. Integrated in-app support chat agent to reduce uninstall rates.
Community-Led Growth:
Created a Telegram AI bot that syncs with the app for users who prefer reminders via chat. Encouraged user-generated content with in-app contests linked to social media.